THE INFLUENCE OF FASHION COMMUNICATION CHANNELS ON THE PSYCHOLOGICAL COMPATIBILITY WITH THE EGYPTIAN SOCIETY AMONG UNIVERSITY STUDENTS

Document Type : Original Article

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Department of Garment and Textile, Faculty of Home Economics, Helwan University, Egypt

Abstract

This research aims to measure levels of psychological compatibility with societal values in dress among university students in view of what media channels represent in transmitting international outfits and their impact on the clothing behavior of individuals within the Egyptian society and through the application of research tools represented in designing a questionnaire as a tool to collect information on age and media channels that It has an effect on the style of clothing with the societal values on a sample of single female students at the university, and the Kai square test and the correlation coefficient (Spearman) were used to verify the research hypotheses. The results showed the existence of a correlation between psychological needs and the level of general compatibility with societal values in clothing as it indicated The presence of significant differences between levels of psychological compatibility and societal values in the good, medium and low-level clothing.

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